We were asked by local resident and Boxpark founder, Roger Wade, to collaborate on five high quality photomontages for an exciting new proposal he is heading up near our studio on Brighton’s seafront, Madeira Terraces. The goal was to generate interest and support from the public and council.
The famous Victorian terraces have been running into neglect for over 5 years since they were closed, and with no current solution to fund their regeneration this proposal is offering a commercially viable answer to return the area to its former glory.
The plans are for a mixed use building incorporating a world-class hotel alongside office spaces, retail, eating and drinking units, while also creating more green public spaces and improved beach access to benefit both tourists and residents.
While only at concept stage, in order to look convincing and vibrant, the design needed to appear more resolved.
In order to achieve this, lots of detail was needed in the 3D model and materials as well as extensive Photoshop work animating the landscape, cleaning maintained areas of the terraces up and enhancing the green wall – at about 150 years old, and home to a wide variety of flowers and wildlife the oldest green wall in the UK, it is set to be a Site of Nature Conservation Importance.
We collaborated closely to ensure the images were sensitive to this.
At 500 metres long, the proposal and the variety of features to highlight along this length, lots of recce photography was taken to explore the most successful combination of views.