F10 were asked to create a series highly detailed and targeted retail CGIs for the development of Battersea Power Station, one of London’s most iconic structures.
Breathing life back into those bricks, one visual at a time.
As an ongoing close collaboration, we’ve visualised commercial eating, drinking and shopping areas within both of the building’s giant turbine halls.
With specific retail customers in mind – on-trend, urban, savvy shoppers – every single outlet was designed from scratch, and branded accordingly inside and out.
Integrated design workflow
The visualisations were so well received that we’ve since imagined modern workspaces and unique event spaces beneath its famous chimneys.
We designed the spaces as part of our integrated CGI process, capturing the excitement and mood of the attractions with an extensive use of carefully selected 3D and photographic people to assist their search for commercial partners.
Every shop and restaurant was fully designed and detailed in 3D, allowing for a virtual tour of both turbine halls to be developed as an additional sales tool for the marketing suite.