Working closely with Battersea Power Station’s leasing department over a two-year period, we created a series of very detailed, targeted retail CGIs and a virtual tour for the new iconic shopping destination.
We visualised shopping, eating, drinking, working and events within both giant turbine halls.
Not only did the CGIs need to be carefully populated with large numbers of shoppers, but with specific types of potential retail brands in mind we modelled and styled the outlets, all branded accordingly.
To assist the search for commercial partners, we created a series of event and workspace CGIs.
We designed and filled them with life to capture the buzz of the new exciting destination.
While also demonstrating the versatility of the spaces, all within the historic backdrop.
Once we had produced the detailed model for the CGIs this allowed us to develop an interactive virtual tour of both turbine halls, which was used extensively in their marketing suite.
It was produced as a series of 360s with a floorplan menu to easily hop around and illustrate shop locations and their views to potential tenants.
This was a cost-effective solution, which also enabled us to maintain the look and quality of the CGIs.
